In fact, the price for Apple’s Pro Stand is so high, the crowd at WWDC 2019 let out an audible gasp when its pricing was announced. That’s right it costs as much as the flagship iPhone.Īfter Apple’s keynote was over, it seemed like Apple’s expensive monitor stand was the only thing people wanted to talk about. WWDC 2019s craziest reveal was a 1,000 monitor stand for the 5,000 Pro Display XDR. The Pro Display XDR comes with an optional stand, which Apple is selling for a whopping $1,000. For the display monitor, Apple placed a starting price tag of $5,000 on it. According to the Verge, it could go all the way to $35,000. People freaked out about the price after it was revealed, but they shouldnt have its. If more than 1 out of 39 monitor buyers also buy the Apple monitor stand, Apple makes more profit. Instead, Apple is selling the stand separately for 1,000. At Wired, Sophie Chara argued the Pro Stand’s price is indefensible. However, for every one they sell at 1,000, they make a contribution margin of 975. Alongside the software updates, the company showed off its new Mac Pro as well as a 32 inches display monitor – the Pro Display XDR.Īs expected of an Apple product, the new hardware came with the hefty price tag. Apple asking nearly 1000 for the Pro Stand for the computer’s new monitor certainly attracted attention too. Apple boastfully promotes the stands adjustability you. Thatll cost you 1,000, the same price as a brand new iPhone XS. The internet is crazy about Apple’s pro monitor stand, but not in a good way.Įarlier this week, at its annual Worldwide Developer Conference in San Jose, Apple unveiled a range of new products. What you dont get, however, is the stand to hold up the screen.

$1000 apple monitor stand